MP SUPPORTS MEAL APPEAL with Sainsbury’s and FareShare

Andrew Gwynne MP encouraged residents to help tackle food poverty this weekend by taking part in a nationwide food-drive run by Sainsbury’s and FareShare, the national charity tackling hunger across the UK.

The second annual Million Meal Appeal took place on Saturday 6th and Sunday 7th October and Andrew helped out at the retailer’s Denton store by greeting customers and helping to support this unique food drive which will benefit more than 700 charities and projects across the UK.

This year’s appeal saw over 900 stores involved in the two-day food-drive to help 720 charities and community projects which FareShare supports. Customers could donate items from the Million Meal Appeal shopping list which consists of long-life products including tinned goods, dried pasta, pasta sauce, rice, tea and instant coffee. The items are purchased as normal and then placed in the collection box after checkout. Customers shopping on Sainsbury’s Online could also choose to make a £1 donation.

Andrew Gwynne MP said:

“I’m really proud to be supporting the second-ever ‘Million Meal Appeal’ with Sainsbury’s and FareShare. I know last year’s appeal at the Denton store was a great success and highlighted the generosity of Tameside residents and how by working together, we can tackle food poverty in this country. I hope that Sainsbury’s customers can join me in getting behind the appeal and add an extra item to their shopping on the 6th or 7th October in support of this very worthwhile initiative”.

Sainsbury’s Community Affairs Manager Andy White said:

“We had such an overwhelming response from our customers to last year’s initiative and we’re excited to be working with FareShare on the second ‘Million Meal Appeal’.  The total of 1.2 million meals donated in 2011 would be enough to feed a sold-out London Olympic stadium 15 times! We hope from this year’s campaign that we can further raise the awareness of food poverty in the UK and support those charities and projects that need our help”.

Lindsay Boswell, CEO, FareShare, added:

“The Million Meal Appeal has come at a crucial time. Around 5.8 million people live in deep poverty in the UK, meaning they struggle to afford everyday essentials like food. I hope many Sainsbury’s Denton customers can support the Appeal and help us to provide even more food to the charities and community projects we support across the country”.


Notes to Editors

  • Sainsbury’s has been working with FareShare since 1994 and is still one of its biggest partners today.  Its ongoing partnership with FareShare is part of its wider blueprint of reducing food waste and putting it to more positive use in environmentally sustainable ways.  It has also played a key role in enabling Sainsbury’s to become one of the first major retailers to divert all food waste from landfill in 2011.
  • FareShare is a national charity fighting hunger and food waste in the UK. It does this by rescuing good quality surplus food that would otherwise go to waste and sending it to over 700 charities and community projects across the country for people in need.
  • There are currently 17 FareShare operations across the UK, with an 18th under development in Glasgow
  • The charity also provides training and education around the essential life skills of safe food preparation and nutrition, and warehouse employability training through FareShare’s Eat Well Live Well programme.
  • Sainsbury’s has been working with FareShare since 1994
  • Last year’s Million Meal Appeal was recognised at the Business Charity Awards in May and won the award for best ‘Single Cause’ campaign
  • FareShare is a winner of ‘Britain’s Most Admired Charity’ (2010) awarded by The Third Sector and also recognised as one of the top 100 NGOs worldwide
  • Sainsbury’s stores are at the very heart of the communities they serve. It is not only important to provide great service and quality products, it’s also vital to make a positive difference to communities and to be a good neighbour.
  • This begins with the positive economic impact Sainsbury’s stores have in generating local wealth, by providing employment, using local suppliers and contractors, and regenerating local surroundings.
  • Last year FareShare rescued 3,600 tonnes of surplus food, contributing towards more than 8.6 million meals, feeding 36,500 people a day

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