Andrew Gwynne, MP for Denton and Reddish, is backing a new public awareness campaign from Alzheimer’s Research UK aimed at encouraging people to look after their brain health throughout life to reduce the risk of dementia.

The Think Brain Health campaign has been launched by the UK’s leading dementia research charity to help the public understand the potential for them to reduce the risk of developing dementia.

Up to 40% of global dementia cases could potentially be prevented or delayed by healthy lifestyle changes, according to a 2020 report from the Lancet Commission, yet research from Alzheimer’s Research UK reveals that only 34% of the public believe they can reduce their risk of dementia.

The Think Brain Health initiative offers easy to follow advice about how you can look after your brain throughout your life. The campaign focuses on three simple rules – love your heart, stay sharp and keep connected. Tips include taking regular exercise and eating a healthy balanced diet, staying mentally active, and keeping blood pressure, cholesterol and weight in check.

Almost one million people in the UK living with dementia today, and more than half of people in Denton and Reddish will know someone with the condition. Despite this, there are currently no treatments to slow, stop or prevent the diseases, most commonly Alzheimer’s, that cause dementia. Alzheimer’s Research UK is dedicated to finding ways to better understand, diagnose, treat and reduce the risk of dementia.

Andrew Gwynne said:

“Many of us are sadly all too aware of the devastating impact that dementia has on people’s lives.


“It’s absolutely vital that we do all that we can to try to prevent people from developing the condition and that’s why I fully support Alzheimer’s Research UK’s fantastic Think Brain Health campaign.


“We can all do more to improve our own brain health and that of our friends and family and I would encourage all constituents to think about what they might be able to do.”

Susan Mitchell, Head of Policy at Alzheimer’s Research UK, said:

“We’re delighted that Andrew Gwynne is backing our Think Brain Health campaign.


“The case for risk reduction has never been stronger: we know up to 40% of global dementia cases could potentially be prevented or delayed so there is a need to transform the way people think about dementia risk reduction.


“Andrew’s backing can help get the message across to the public that they can take positive steps to look after their brains throughout life and ultimately, reduce their risk of dementia. Keeping mentally and physically active, eating a healthy diet, and keeping blood pressure and cholesterol in check are just some of the things we can do to keep our brains healthy as we age.”

To find out more about Alzheimer’s Research UK’s Think Brain Health campaign, visit:

Constituency Office Address

Town Hall, Market Street, Denton, M34 2AP

Parliamentary Office Address

House of Commons, London, SW1A 0AA