Andrew Gwynne, MP for Denton and Reddish, attended the RSPCA’s drop-in in the House of Commons and met with Chief Executive Chris Sherwood to hear about  its Generation Kind’ initiative helps teach compassion to new generations and work to protect animals in Denton and Reddish.

Research by the RSPCA revealed that nearly a quarter of school children aged 10-18 have witnessed animal cruelty and neglect on social media.  Generation Kind, the charity’s biggest ever education and prevention programme, was developed to help address this.

The RSPCA has been protecting animals since its foundation in 1824. To this day, they are increasing their work to prevent cruelty occurring in the first place and to educate the next generation of animal lovers.

Andrew Gwynne said:

“It was fantastic to meet up with the RSPCA to hear about their work and thank them on behalf of animal lovers in Denton and Reddish for the vital work that they do.


“I was saddened though to hear that so many young children have been exposed to horrific incidents of animal cruelty only.


“This is not something that previous generations would have encountered and that’s why Generation Kind is such an important project. It has my full support.”

RSPCA Chief Executive, Chris Sherwood, said:

“It’s great that Andrew attended our drop in event to find out how we help animals in his constituency.

“Our frontline officers see some really horrific suffering and our research revealed that children as young as 10 have seen cruelty and attacks in social media videos and posts which is worrying.

“We are working hard to create a generation of children who treat animals with kindness, compassion and respect through Generation Kind – a series of projects working with youngsters at risk of offending, animal care sessions for children in care and also talks and competitions for primary and secondary school children designed to make them think about animal welfare.”

More details about the RSPCA Generation Kind campaign can be found here:

Constituency Office Address

Town Hall, Market Street, Denton, M34 2AP

Parliamentary Office Address

House of Commons, London, SW1A 0AA